Abkürzungen im Online-Marketing

Diese Seite sammelt geläufige Abkürzungen rund um die Themen Online-Marketing und Websites.

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1 Tabelle

Abkürzung	Bedeutung
CDN	Content Delivery Network
CLV	Customer Lifetime Value
CPC	Cost Per Click
CPO	Cost Per Order
CMO	Chief Marketing Officer
CRM	Customer-Relationship-Management
CR (oder CVR)	Conversion Rate
CRO	Conversion Rate Optimization
CSS	Cascading Style Sheets
CTA	Call To Action (Handlungsaufforderung)
CTR	Click Through Rate
DNS	Domain Name System
ECPM	Effective Cost per Mille / Effective Cost Per 1000 Impressions
EPC	Earnings Per Click
EPHC	Earnings Per Hundred Clicks
EPL	Earnings Per Lead
EPV	Earnings Per Visitor
ER	Engagement Rate, Verhältnis aus Likes zu Views
FTP	File Transfer Protocol
GAFA	Google, Amazon, Facebook, Apple
GTM	Google Tag Manager
GUI	Graphical User Interface (Grafische Benutzeroberfläche)
HTML	HyperText Markup Language
HTTP	HyperText Transfer Protocol
ICP	Ideal Customer Profile (Idealer Kunde)
KPI	Key Performance Indicator (Leistungskennzahl)
LAMP	Linux, Apache, MySQL, PHP
ODP	Open Directory Project
PEO	Product-Engine-Optimization
PHP	Hypertext Preprocessor
PPC	Pay Per Click
PPI	Pay Per Impression
PPL	Pay Per Lead
PPS	Pay Per Sale
ROAS	Return On AdSpend
ROI	Return On Investment
SEA	Search Engine Advertising
SEM	Search Engine Marketing
SEO	Search Engine Optimization
SERP	Search Engine Results Page
TCP/IP	Transmission Control Protocol / Internet Protocol
TLD	Top Level Domain
TKP	Tausender Kontakt-Preis
TSL	Text Sales Letter
UI	User Interface
URL	Uniform Resource Locator
UX	User Experience
VSEO	Video Search Engine Optimization
VSL	Video Sales Letter
WWW	World Wide Web